I love doing video book reviews, here is a page with all of them. Want me to review your book? Send it to me. Today I review David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Can’t wait [...]
27
Oct
Four Ways To Make HARO Better
Let me preface this blog post by saying that I still love HARO (http://www.helpareporter.com/) and I think Peter Shankman is a smart guy. I’ve even used HARO from a pitching standpoint twice now with amazing results. It is a great idea and deserves a lot of credit. By the way, Shankman’s book is awesome. Watch [...]
22
Aug
Niche Marketing: Your Product + “What’s Hot” = Success
Shmuly gets it. He’s taken a traditional piece of Jewish headdress called the Kippah and combined it with current trends, in this case the Presidential election here in the USA. Check out his product at VanityKippah.com. Pretty smart. In this video I talk more about how smart marketers like Shmuly know to take their product [...]
28
Jul
Quit Wasting Money On Press Releases, Buy Shankman’s Book
Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands. Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them Peter is the [...]
28
Sep
A Press Release Should Tell A Story
Great write up here outlining why press releases as we know them should die a slow death. Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from [...]
06
Sep
Wag The Dog, YouTube Style
Faking “viral” success is now a tactic that media companies are using according to this piece at the WSJ. A 24-year-old singer and guitarist named Marié Digby has been hailed as proof that the Internet is transforming the world of entertainment. What her legions of fans don’t realize, however, is that Ms. Digby’s career demonstrates [...]
07
May
Forget Press Releases… The Video News Release Is Coming
With the ever advancing world of online video comes the next generation of the press release. The video news release, or VNR. With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing [...]
27
Mar
How To Sell A $100,000 Sponsorship For Your Blog
Joel Cheesman is a blogger in a niche of career/recruiting. Early in 2007 Joel sold a one-year sponsorship for his award-winning blog, Cheezhead.com, to Jobcentral.com for $100k. I recently interviewed Joel via email to find out how he did it, and how you can do it to. Jim Kukral: Was it your idea to sell [...]
01
Mar
Want To Monetize Your Blog? Start Thinking About “Fun”
Recently I launched a little thing called Kukral’s Top Bananas. Anyone can buy the top banana spot for $10.00, and upload a graphic and get a link. I can hear you now saying, “Jim, are you nuts? What is this top banana stuff?”. Look, it’s all about having some fun and testing new ideas and [...]
Subscribe
Subscribe to our e-mail newsletter to receive updates.
Recent Comments