As you may or may not know, I run a site called YourPitchSucks.com and I get about 10-20 pitches a day that I review for free. Now, 99% of the time the pitches do indeed suck. But… every once in a while, I get a pitch that I really like. Here’s one of them. Pasted [...]
24
Nov
How To Create The Perfect PR Pitch
Earlier this year I created YourPitchSucks.com because I wanted to help small businesses create better pitches. Too many companies have no idea how to promote their ideas or services. Their pitches really do suck. But it’s not their fault… they’re not professional marketing or PR people. Since I launched YPS, I’ve been blown away by [...]
11
Sep
Your Press Releases Suck. Fix Them Now!
STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so [...]
28
Sep
A Press Release Should Tell A Story
Great write up here outlining why press releases as we know them should die a slow death. Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from [...]
07
May
Forget Press Releases… The Video News Release Is Coming
With the ever advancing world of online video comes the next generation of the press release. The video news release, or VNR. With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing [...]
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