How To Create The Perfect PR Pitch

Earlier this year I created YourPitchSucks.com because I wanted to help small businesses create better pitches. Too many companies have no idea how to promote their ideas or services. Their pitches really do suck. But it’s not their fault… they’re not professional marketing or PR people. Since I launched YPS, I’ve been blown away by the response. Hundreds of pitches have been submitted and hundreds of pitch reviews have been returned. All in my spare... Read More »

Quit Wasting Money On Press Releases, Buy Shankman’s Book

Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands. Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them Peter is the guy who brought us HelpaReporterOut.com (HARO), which is a great resource if you haven’t signed up yet, go now and do it. Back to the book… This... Read More »

A Press Release Should Tell A Story

Great write up here outlining why press releases as we know them should die a slow death. Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from analysts, (who are almost always paid or have a customer relationship.) And so on… Press releases are created... Read More »

You Can Do PR Yourself, Just Try

Five do-it-yourself PR tactics from Forbes. Good stuff. 1. Know Your Audience 2. Make A (Useful) Press Kit 3. Craft A Compelling Story 4. Take On Cheap Help 5. Apply For An Award It’s almost that simple really, if you have a killer idea.  Read More →