Jim Kukral - Small Business Consultant » Quality http://www.jimkukral.com Small Business Consultant Fri, 20 Nov 2009 20:34:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 © jim@jimkukral.com () jim@jimkukral.com() Daily Geek Videos For Geeks... By A Geek! jim@jimkukral.com No no http://www.jimkukral.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Jim Kukral - Small Business Consultant http://www.jimkukral.com 144 144 Consistency Of Quality Is How You Sell Everything http://www.jimkukral.com/consistency-of-quality-is-how-you-sell-anything/ http://www.jimkukral.com/consistency-of-quality-is-how-you-sell-anything/#comments Tue, 29 Jul 2008 02:51:02 +0000 Jim Kukral http://www.jimkukral.com/?p=1178

Just got back from vacation in the sun and surf! Wow, look at my non-tan. Hey, I used 50 spf. I don’t like getting burned. Anyway, while I was on vacation I grabbed the USA Today every day and well, it got me thinking about a theory that’s called consistency of quality.

Watch the video for my full explanation, but you get the point already? Brands like the USA Today continue to produce high-quality content, over, and over, and over, and over…

It makes you trust them, and crave them. It makes you comfortable with them. And most importantly, it keeps you buying them. $$$

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