Hopefully you know the answer to that question. But maybe you don’t, and the reason is that things have changed. A new study by PEW shows that how items that were once considered necessities are now considered luxuries. I. Yesterday’s Necessities Become Today’s Luxuries In hard times, the Pew Research survey finds that many Americans [...]
04
Mar
What Can A Special Forces Psychological Warfare Specialist Teach You About Sales & Marketing?
Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment. Matthew Scott knows how to sell stuff. He spent years in the military as a Special Forces Psychological Warfare specialist. No, I’m not [...]
03
Mar
William Thompson: Attention, Interest, Desire, Action
This past weekend at the Electronic Retailers Show in Miami I was privileged to meet a gentleman by the name of William Thompson, the President of TV, Inc. He is the author of Inside Infomercials, the best selling book on the subject. For over 30-years, he has been innovating in the marketing and sales industry. [...]
03
Sep
HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand
I walked out of the HHgregg store disgusted. The salesman had just assured I’d never walk into that store ever again. How dumb. I’ll never shop at HHgregg again, ever. I don’t care what discounts or coupons they may have in the future. One employee, with one horrible sales tactic and personality destroyed their brand [...]
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