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Archive | selling
27
May

Service Businesses: Your Customers Are Checking Up On You Before They Buy

Tweet 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber. Source. This is common sense to me, but maybe not to you? Face facts… the Web has become THE choice for consumers, and not just […]

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27
Apr

Do You Sell Necessity, Or Luxury?

Tweet Hopefully you know the answer to that question. But maybe you don’t, and the reason is that things have changed. A new study by PEW shows that how items that were once considered necessities are now considered luxuries. I. Yesterday’s Necessities Become Today’s Luxuries In hard times, the Pew Research survey finds that many […]

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