You know both of these guys, right? Both are master marketing minds who have written many best-selling books, and who speak regularly to large audiences about what they know. Sure, you can buy their books online, but it’s not often that you get a chance to see them speak live. I know I never have [...]
10
Oct
You Have Ideas, Can You Spread Them?
Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s MasterNewMedia.org, where he features some advice from Seth. Can you get your ideas to spread or not? He asks. With people having less and less time [...]
05
Sep
13
Apr
Shooting At The Wrong Target Means Your Marketing Will Miss
Seth Godin introduces me to a story from the Washington Post that I had not yet heard. From Seth’s blog… [World-class violinist plays for hours in a subway station, almost no one stops to listen]. The experiment just proved what we already know about context, permission and worldview. If your worldview is that music in [...]
18
Mar
Online Marketing Videos Every Aspiring Super Marketer Needs To Watch
Mack at the Viral Garden had a great post about how he found some amazing marketing videos by some famous marketers over at Google Video. I started searching through Google Video and found plenty of gems by speakers such as Seth Godin, Joe Jaffe, Jackie Huba, and Robert Scoble. For the other 99.9% of you [...]
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