Category Archives: Social Media Training

Listening Is The Key To Social Media ROI

20 May 2009 Written By: Jim KukralComments: Comments

Listening… It’s the first step really. Even if you’re only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don’t listen… how do you know what people are saying about you? You can’t. And guess what? They are talking about you…

I had the chance to interview Dan Neely, Founder and Chief Executive Officer of Networkedinsights.com. Dan’s company makes a product called Social Sense, which is a listening platform…

SocialSense improves your aim by giving you customer-driven insights. We help you answer questions about the who, what, where, when, and how so you can make better decisions. SocialSense mines the social web, uncovering and discovering insights that can be used and acted upon by marketers and advertisers.

Dan and I talked about the business of social media “listening” and about how businesses are afraid to jump into the social media scene. We also talked about how small businesses should be monitoring the social media landscape, and how to generate a return on investment from the data gathered.

If you’d like to test out Dan’s software. Contact them and drop my name.

Social Media and Online Marketing Workshop (Cleveland)

13 May 2009 Written By: Jim KukralComments: Comments

Will you be in Cleveland on June 3rd? Join me and Lewis Howes in this exclusive 2-hour social media and online marketing workshop event. (10 spots left at the time of my posting this).

Me and Lewis, and you, all in a room together showing you, not telling, SHOWING YOU how to be a social media master. Not theories… real examples and instructions.

Social Media and Online Marketing Workshop (Cleveland)

lewisdesk

Join Cleveland native, Award Winning Blogger and ultimate Business Web Coach, Jim Kukral and myself as we walk you through a two hour training workshop to help you increase your business profits through social media and online marketing. This event will be in the morning before the Cleveland Business Networking Event at Rock Bottom on June 3rd.
During this workshop we will teach you:

* How to get started with online networking sites like LinkedIn, Facebook, and Twitter
* How to utilize these sites to find your target audience
* How to generate quality leads
* How to monetize your online efforts
* How to build a following of raving fans for your product or service
* How to save and manage time with advanced online tools
* How to build a positive brand image online
* How to create an online plan and maximize your time

Book now before it’s gone!

Can I Use Social Media Marketing To Generate A Return On Investment?

09 March 2009 Written By: Jim KukralComments: Comments

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Justin Levy knows social media marketing. He’s been using it to create leads and sales for his businesses for years now, and he’s willing to share his secrets with you, if you’re ready to listen.

Please enjoy this podcast where Justin and I talk about specific examples of how businesses are using social media to market themselves and to generate a return on investment.

Listen to the podcast with Justin here.

The Biz Web Coach wanted to find out more about how businesses use social media to market themselves. Justin Levy runs a restaurant near Boston and promotes it primarily through social media marketing. Find out how by listening to the podcast.

About Justin R. Levy

Justin began his career in the restaurant industry at the age of 15 when he began cleaning tables at Paisano’s Restaurant in Southampton, MA. He quickly moved through the ranks and learned every aspect of the restaurant under the mentorship of owner and successful restaurateur Constantine Sierros.

After moving away to college, Justin left the restaurant business while focusing on his studies and involvement with various philanthropic ventures. Following college, he became back involved with the restaurant industry working with Chili’s in Simsbury, CT. Justin also took on website development for Joe and began helping his friend learn how to market the restaurant to help it become as successful as both had envisioned.

Justin now focuses on rapidly exposing Caminito through organizations, affiliates, networking opportunities and events. Levy has taken the quality that Gionfriddo has created and now is introducing the Northeast to it.

Presentation: Beyond The Website – Using Social Media & More

31 December 2008 Written By: Jim KukralComments: Comments

I just finished putting my latest presentation online entitled “Beyond The Website – How your business should be using “the whole web” for more sales, leads & publicity”. You can view it below from Google video or click here to watch it on my site at a bigger size.

Here’s what you will learn:

  • Why we use the Internet, past, present and the future
  • How to go “beyond the website” and how a complete strategy is the best practice
  • Defining and reaching goals of more sales, more leads and more publicity
  • The tools of the trade in use today. How they work and more importantly, “why” they work
  • Demographics of today’s online customer & social media user
  • How marketing & sales function together online
  • The expectations of today’s online customer/browser

You’re Going To Spend A Lot Of Money On Social Media Strategy In 2009

29 December 2008 Written By: Jim KukralComments: Comments

Well, that’s what they are all saying at least. See below for some stats and trends on social media in 2009.

But let’s do our own study. So I ask you, the small business owner. Are you going to spend a lot of money to learn how to do social media in 2009? If not, why?

I know I get calls daily from businesses that need to figure it out. Which is why I offer coaching and training on how to do it.

Mediapost.com

Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. More than half–56%–of marketing and publishing decision-makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of corporate marketers and publishing/agency professionals. What’s more, a full 31% expressed their intention to increase spending on content significantly, while 25% said they planned to increase it slightly.

Here are some trends from some top “gurus”.

Social Media Influencers Predictions 2009 By Trendsspotting
View SlideShare presentation or Upload your own. (tags: social media)

Social Media Training For Agencies & Corporations

21 November 2008 Written By: Jim KukralComments: Comments

Face it. If you’re a PR or advertising agency, or corporation or anything like that, the time has finally come for you to learn about all this social media stuff.

Sigh, I know, I know. You thought maybe it would go away. You thought maybe your clients would stop asking you about it or your boss would forget that you were supposed to research it. The truth is that social media is here to stay and right now, with this poor economy, there is simply not a better way to not spend money than to market with social media.

Yes, I said “not spend” money. Because that’s what social media can do for businesses. It’s a way around buying those television ads that keep going up in price but bring less results. It’s another, better option to those magazine ads that are great for branding, but bring poor results.

I get 2-3 calls every single day from people asking about how they learn more about social media. Either from public relations agencies or executives at corporations looking for guidance.

Are you a PR or advertising agency?
Are your clients asking you how they should use things like Twitter, Facebook and Friendfeed and you don’t know what to tell them?

Never let a client leave you because you couldn’t serve their needs! Now’s the time to educate your team and form a social media plan you can sell to your clients that works. Read more.

Are you a corporation in need of a social media trainer?
Now’s the time to educate your team and form a social media plan that can generate more leads, sales and publicity for your business.

Your team can do it, and do it well… If they have the right road map to success and the knowledge and tools they need to get the job done. Read more.