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Archive | Social Media
17
May

5 Things Fishing For Lake Trout Taught Me About Social Media

By • May 17, 2010 • Online Marketing, Social Media, social media marketing, Social Networking • 15 Comments

I’ve just returned from a fishing trip in Quebec, which was about a 12-hour drive from Cleveland, Ohio. Basically, you drive to Toronto, then North four about 4 hours, then east for another 3, then up the “Swisha” for another 2 hours. The Swisha shouldn’t be called a road mind you. It was basically sand/dirt [...]

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11
May

I Wish Twitter Would Go Away

By • May 11, 2010 • Social Media, social media marketing, Twitter • 12 Comments

I have a long love/hate relationship with Twitter. When I first started with it, I hated it. Then I quit it, then I came back. Now I’m back for more of the same topic. Here goes… this might hurt a little bit. No one else will say it, but I will. I wish Twitter would [...]

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06
May

A Few Thoughts On Social Media….

By • May 6, 2010 • Social Media, social media marketing • Comments Off

The people who complain the most about how social media shouldn’t be used to “make money” already have a lot of it or don’t need to do it. Everyone is a social media purist and hates self-promotion until they have something of their own to promote. That is all.

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22
Mar

Take Your Social Media Campaign & Shove It!

By • March 22, 2010 • Making Money Online, Social Media, social media marketing • 6 Comments

This week I sent a proposal for a Web-based outreach campaign to a potential customer that is used to spending money only on large-scale traditional media. In other words, they have never tried to engage or communicate with all of us “web people”. Instead, they just write big arse checks to radio and TV and [...]

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03
Mar

Why Do I Still Care About Twitter Numbers?

By • March 3, 2010 • Social Media, Social Networking • 1 Comment

Because my customers, you know, the small business owners and the corporate executives who pay me to speak and do consulting and buy my books… do care. Enough said. Louis Gray is right though, “we”, the social media/Internet geeks that play the most in this sandbox, do in fact need a new metric to look [...]

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22
Feb

Real Women Do Social Media – Giveaway!

By • February 22, 2010 • Social Media, social media marketing, Social Media Training, Social Networking • 10 Comments

Ladies… do you do social media? Now’s your chance! My good friend, and super-smart and awesome person, Lena West has just released her new course for women called “Real Women Do Social Media“. Essentially, it’s a program for women to learn the in’s and outs of social media. Here’s some info about it. Thus starts [...]

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26
Jan

Social Media + SEO = Social Media Infrastructure

By • January 26, 2010 • Social Media, social media marketing • 3 Comments

How do you optimize social media to come up in search? What social media sites should I use for my business? Won’t social media take up all of my time? These are questions I get every day and the answer is simple: Build a Social Media Infrastructure. What is a Social Media Infrastructure? Social media [...]

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11
Nov

Social Media Is About More Than “Friends”

By • November 11, 2009 • Blogging, Online Marketing, Social Media, social media marketing • 5 Comments

I once wrote that “Nobody’s a blogger anymore, we’re all publishers“. The point is that at some point in the last few years of blogging growing up, and social media grabbing hold of us, that the reasons we started blogging became different. It wasn’t only about expressing our thoughts… it became more. It became a [...]

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08
Sep

Sales, Leads & Publicity… Oh My!

By • September 8, 2009 • Marketing Effort, Marketing Strategy, Social Media, social media marketing, Social Networking • 4 Comments

Today I spoke to a chamber of commerce group in Westlake, Ohio about how small business owners can generate more sales, leads and publicity. If you are at all interested in learning how I and many others spend absolutely nothing on advertising and how we generate success online… you need to watch. Below is the [...]

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20
May

Listening Is The Key To Social Media ROI

By • May 20, 2009 • Social Media, social media marketing, Social Media Training, Social Networking • 6 Comments

Listening… It’s the first step really. Even if you’re only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don’t listen… how do you know what people are saying about you? You can’t. And guess what? They are talking about you… I had the [...]

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