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Archive | Social Search
29
Dec

You’re Going To Spend A Lot Of Money On Social Media Strategy In 2009

By • December 29, 2008 • Social Media, social media marketing, Social Media Training, Social Networking, Social Search • 9 Comments

Well, that’s what they are all saying at least. See below for some stats and trends on social media in 2009. But let’s do our own study. So I ask you, the small business owner. Are you going to spend a lot of money to learn how to do social media in 2009? If not, [...]

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09
Apr

Social Media Marketing Is Bullsh*t?

By • April 9, 2008 • Marketing, Marketing Strategy, Social Media, Social Search • 10 Comments

Is it possible to do marketing in social media through tools like Twitter? Some would argue that it’s impossible, while others would argue that it’s very possible. I wrote the other day about my experiment in creating Twittermethis.com. Since then, the story has been picked up in multiple locations. One of them called it a [...]

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10
Apr

What Are The Reasons People Use The Internet? If You Don’t Know, Now You Do!

By • April 10, 2007 • Internet Strategy, Marketing Strategy, Online Marketing, Social Media, Social Networking, Social Search • Comments Off

Take a look at this chart from an iprospect study on social networking behavior. Further proof that people come to the Internet for two main reasons… Pleasure & Problems! Take a look at the two biggest results below. One is for product research (solving a problem), and the other for entertainment (pleasure). I’m going to [...]

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03
Apr

What Is Social Search & Why Does It Matter?

By • April 3, 2007 • Internet Strategy, Online Marketing, Search Engine Marketing, Social Search, Web 2.0 • Comments Off

Searchengineland nails “what is social search” with a piece today entitled ‘The Impending Social Search Inflection Point‘. This is probably the best piece on this topic I have read yet. A bit technical and high-level, yet still very readable for the masses. I admit I had to read it twice, heh. A few highlights I [...]

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