What’s Worse? Spam Or Telemarketers?

95% of ALL email sent in 2007 was spam, or so says the spam-experts. There was a time–2004 to be precise–when spam “only” consumed 70 percent of all e-mail. Those were the good old days. Today, as Barracuda Networks’ annual spam report shows, upwards of 95 percent of all e-mail is spam. In 2001, the number was 5 percent. Here’s the killer stat though. Bold is mine. It has come to the point that, as a separate Barracuda survey of 261 business... Read More »

Google Smacksdown Squidoo - It’s About Time

Looks like Seth Godin’s Squidoo (also known as spam tool) has taken the big bad smackdown from Google. Techcrunch reports, as found from Jason Calacanis in Twitter just a bit ago. So this has always been my big question. Would, or could, Google go ahead and smack down a big site like this, and do it publicly, AND get away with it? I’ve always taken the idea that yes they would and could. Look, if you really look at Google’s plan, they MUST have highly-relevant... Read More »

Isn’t It About Time To For Google To Clean Up All The Spam They Enable?

So a new report says that 75% of Blogspot.com blogs are spam. Google owns Blogger.com, which powers all Blogspot.com blogs. From MicroPersuasion.com… Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot - the free platform tied to Blogger - is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs. You can view the horribly unreadable study... Read More »

How to Monetize Your Blog - The Entrepreneur Magazine eBiz Show

I had the pleasure of appearing on the air with Chris Malta and Robin Cowie of the Entrepreneur Magazine eBiz Show the other day. We talked about how to monetize you blog. The show was broken up into three segments, which can be listened to here. Segment 1 - Mp3 or read transcript. Segment 2 - Mp3 or read transcript. Segment 3 - Mp3 or read transcript. Blogging is one of the biggest trends on the internet right now, but a blog can do more than give you an online voice. It... Read More »

I’m An Online Marketing Snob, Because I Care, Do You?

Barry Parr of Jupiter Research says it loud and clear. “Our research shows that consumers see social news sites as less trustworthy than news media or portal sites — by a fairly wide margin.” Source. Let’s backtrack. I am an online marketing snob. Anything that helps “game the system” is in direct conflict with my prime directive of working to keep online marketing as a legitimate business in the minds of the “outside world”.... Read More »