Eric Olsen recently sold his Blogcritics.org to Technorati. Here’s a conversation I had with him about the sale. Eric is a dynamic individual who, by his own admission, failed “many times” with projects and businesses over his years on this planet. Sounds like a serial entrepreneur, doesn’t it? This is a great reminder to all [...]
04
Dec
I Use Technorati For One Thing Only: Brand Tracking
Today Technorati “relaunched” with a bunch of new stuff I guess. Like Allen, I’m still trying to figure out exactly what that stuff is and what problems it solves for me. It seems they tried really hard today to explain what they’re doing, but they broke the cardinal rule of marketing. Which is… Don’t tell [...]
15
Nov
Why Does Technorati Use Google Adsense?
Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot? [...]
01
Oct
People LOVE Lists – You Should Make One
It’s pretty amazing that a one-person team with no investment money can, and has, completely kicked the butt of an established service in a matter of a year. I’m talking of course about Gabe from Techmeme, who’s new “Top 100” list will in my opinion finally drive the nail in the coffin of Technorati. The [...]
08
May
How To Get Your Blog Listed In The Washington Post?
Earlier today I wrote a piece linking to a story in WashingtonPost.com. A few hours later Jim L. from Adify emailed me letting me know that he saw my blog link in the article. Check it out below. How? The Washington Post website uses Technorati to monitor the conversation for their content. Pretty smart. This [...]
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