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Archive | Video Marketing
29
Sep

How To Make A Viral Video From Stats

I love stats. Well, good, fun, informative stats that is. Check out the video below that I caught from a Mashable post. Among the more fascinating statistics in The Economist’s Fall 2009 “Did You Know?” video on media convergence include that 40 million people have been rick-rolled, 95% of all downloaded songs last year weren’t [...]

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02
Sep

Amateur YouTube’rs Making Big Bucks From Videos

Ever see that video of that kid on YouTube who was all doped up from his dentist appointment? It’s funny, yes. Well guess what? His dad is now $25k richer from that video via the YouTube Partner Program which allows video owners to share in the wealth of advertisements. Watch this report. Embedded video from [...]

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30
Jun

Use Emotion & Tell A Story For Viral Success

You’re not going to find a better example of a viral type video built specifically to drive an action than this one. Go watch this now and come back. Notice how smart this was done? A powerful, emotional story, told without voice, in music and images. Also notice how smart the call to actions are [...]

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08
Jun

The Evolution of Dance – Interview With Judson Laipply

So today, for me, another first. I got to hang out and interview the person with the most viewed video on YouTube… EVER! Yep, that’s Judson Laipply (@judsonlaipply on Twitter), the guy who performed the Evolution of Dance video that has been seen, at the time of this blog post, over 120 MILLION times. Wow. [...]

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04
Jun

This Video Sucks So Bad… But It Works

Take a look at this video. It’s nothing special. A woman who sells trees and plants in her backyard posted this home made video on YouTube of her touring around her yard showing you what she has to offer. Go ahead, just watch it. All she did was link this off of her Craigslist page. [...]

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30
Mar

Using Skype To Record Live Video Interviews

The other day I did a video interview with Bill Vick of XtremeRecruiting.tv. On Skype. And it was recorded. Pretty darn neat if you ask me. Here’s the interview. How do you do this? You use Skype.com, which is free. Then you download a piece of software called Call Recorder from Ecamm.com. ($15). I should [...]

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20
Mar

How To Use Tutorial Videos To Explain “What You Do”

One of the best things you can do in video that you can’t do in text, or even audio, is explain things. You know, like a tutorial. Guy Kawasaki has a great article about tutorials here. This week I sat through eight hours of companies pitching themselves to a panel of experts at SXSW. It [...]

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26
Nov

OnlineVideoToolkit 2.0 Is Coming, Need Your Questions

What’s the #1 question you have about creating, editing or marketing Web video? I’m asking you to tell me because I’m trying to decide how to focus the 2.0 version of OnlineVideoToolkit.com. Yep, I’m upgrading it, and it will still be free! Thousands of people have enjoyed it so far and now it’s time to [...]

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15
Aug

Promiscuous Posting = Video Spamming?

I use Tubemogul to upload videos all of the web. My friend Steve coined this term on our online video podcast as promiscuous posting. Pretty clever, eh? So is this spam? Does Google consider this spam? And should you continue to do this? Should I? What’s the long and short term strategy for me and [...]

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03
Aug

Want Advertisers? Get Your Videos 100k Views

That’s what Jason Glickman from Tremor Media, the largest online video network tells me at the end of this podcast. I think you can do it with much less, but I believe Jason means on his network. Tremormedia sells ads on videos by the millions and millions (in other words, not the long tail). So [...]

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