A Few Videos I’ve Been Involved In Lately
Techno Mashup Remix: Say Google Really Fast. (I’m actually in this one). 12 search engine marketing campaign mistakes to avoid. Successful Email Marketing Tips. Read More →
Why I Fired Billionaire Mark Cuban & What Hollywood Doesn’t Understand About Marketing 2.0
It was an extremely tough decision to write this. I mean, who wants to cheese off a billionaire? And frankly, I’m worried that many will read this and take it as me trying to create link-bait, or whatever. I have to have full-disclosure; I have a history of baiting Mr. Cuban. So take that in stride when you read this blog post. However, that bait actually did bring about my ability to work out a testing deal with him (which you will read about below), so I suppose... Read More »
The 1938Media Saga Continues: Attention Wins, Again
Perhaps the best summary of the entire Loren Feldman vs. Podtech and angry mob following him to Blip.tv is in blockquote below, from a comment in the Blip.tv blog. Loren is a racist in the same as Colbert is a right-wing, fundamentalist-christian, Bush suporter. My take? He tried to do satirical comedy and it worked for 50% got it, and the other 50% didn’t. Such is comedy. FYI, we’ll be talking about this on the Video Ninjas online video radio show today at 4pm... Read More »
Video Marketing Tip: Show Your Product
Not only is this a fun product, they found a great way to promote using video. Just show it! Destroy Google!!! - Click here for this week’s top video clips If you have a product that can be shown on video, you don’t have to be in front of the camera. Just show it on video. Read More →
Solving Problems For People Is The Key To Success!
Success comes to those who help people solve problems. Case in point, I have been struggling with how to get my videos uploaded to many online video sharing sites. It’s a huge time waster, believe me. Today I ran across a new tool called Video Post Robot (full review at Howtodovideo.com). Check it out. In essence, the software allows me to save a ton of time uploading videos to sites like YouTube, Metacafe, Blip.tv, etc… All with the click of a button. Does your... Read More »
Traditional Advertising Models Are Collapsing… Smell The Fear!
Are you ready? Here comes more creative uses of online video. Check out this piece in the Washington Post about brand evangelism. The traditional advertising models are collapsing. Where once there were mass media, with the audience a passive receptacle, we are moving toward what branding expert Rob Frankel calls “the masses controlling the media.” An audience empowered by hundreds of cable channels and TiVo pays less and less mind to TV ads. And the marketers,... Read More »
Tips For Producing Good Online Videos Or Screencasts
Brian Solis strikes again with some good tips on how to make good online videos. There are several ingredients to consider when developing a video or screencast, and the choices you make for their implementation will determine the success or failure of the campaign. 1 - Be genuine. This isn’t yet another opportunity for PR to spam the world 2 - Know your targets, their pain points, and why your product will help them. And please don’t use the word audience. Viewers... Read More »
Forget Press Releases… The Video News Release Is Coming
With the ever advancing world of online video comes the next generation of the press release. The video news release, or VNR. With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, and video networks. Online video is the next frontier for the communications industry adding a new layer of engagement... Read More »
