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Archive | Viral Marketing
29
Sep

How To Make A Viral Video From Stats

Tweet I love stats. Well, good, fun, informative stats that is. Check out the video below that I caught from a Mashable post. Among the more fascinating statistics in The Economist’s Fall 2009 “Did You Know?” video on media convergence include that 40 million people have been rick-rolled, 95% of all downloaded songs last year […]

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30
Jun

Use Emotion & Tell A Story For Viral Success

Tweet You’re not going to find a better example of a viral type video built specifically to drive an action than this one. Go watch this now and come back. Notice how smart this was done? A powerful, emotional story, told without voice, in music and images. Also notice how smart the call to actions […]

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20
Mar

How To Use Tutorial Videos To Explain “What You Do”

Tweet One of the best things you can do in video that you can’t do in text, or even audio, is explain things. You know, like a tutorial. Guy Kawasaki has a great article about tutorials here. This week I sat through eight hours of companies pitching themselves to a panel of experts at SXSW. […]

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06
Jun

Why Does YouTube Hate Business Content?

Tweet I do a weekly podcast called “Video Ninjas” over at Geekcast.fm with my friend Steve Rosenbaum who owns Magnify.net. I think you might like the show so I’ve included our latest podcast below. The show is all about the business of online video. Trends, business models, stats, etc… In this week’s show Steve gets […]

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15
Feb

Part II – Tips To Promoting Your Videos

Tweet In part one of this series, we got five amazing tips on how to promote your videos from video expert Jake Ludington of JakeLudington.com. Part two, below, is the final five tips to promoting your videos on YouTube and beyond. Subscribe to my email update list. No spam. Subscribe to my YouTube channel. Grab […]

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31
Jan

So You Wanna Be A YouTube Star?

Tweet If you aren’t watching sXephil on YouTube yet, you should be. His main site is PhillyD.tv. The guy does a daily show that is one of the best I’ve seen. No, not as good as ZEFrank (who is?), but he’s close which is a pretty big compliment in my book. The other day Phil […]

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04
Dec

Online Videos Convert For My Marketing Consulting Business

Tweet I just finished writing up a piece over at ReveNews about how online video converts… well. I’m sure you’re getting the point I keep driving in, over and over, and over? Online video is where it’s at. Check out this chart. As I said at ReveNews… So first look at the left pie chart […]

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26
Nov

Online Video Ads Mean Big Bucks For You

Tweet As Beet.tv is reporting, YouTube overlay ads are beginning to appear all over the place. Want to see it in action? Try this video from Tim Carter. You’ll notice the little yellow bar in the player… that shows where the ad is going to play (if there is one, you may have to refresh […]

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23
Nov

Chasing Viral Videos Is As Dumb As Chasing Web Traffic

Tweet If you read this “guide to viral video” at Techcrunch, there are actually some really good tips in there about tags, and other tips about how to create videos that people want to watch. But in the end, the article is crap for you and me… why? Because viral videos are a waste of […]

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21
Aug

Interview With The Marketing Genuis Behind WillItBlend.com

Tweet A JimKukral.com blog commenter pointed me to an interview with the marketing director at Blendtech, and creator of the Willitblend.com campaign, George Wright. Every episode of the series contains “Tom Dickson”, CEO of Blendtec, destroying an interesting house-hold item(s). Some past blended items include: video camera, tape measure, can of EZ-cheese, and glow sticks. […]

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