I had my flight booked, my car arranged and my hotel ready to go to Andy Sernovitz’s Supergenius event in Chicago on Dec, 16. Then I called MomGoesGreen (my wife) and was reminded of a family obligation I cannot miss. Doh! Note to self: Always call the wife first when booking a trip. Here’s the [...]
25
Jun
Video Book Review: World Wide Rave
David Meerman Scott follows up his first book about the New Rules of PR with a book called World Wide Rave. My video review is below. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of [...]
09
Sep
Word of Mouth Marketing Book Giveaway
Remember the podcast I did with Andy Sernovitz about word of mouth marketing? Well, Andy sent me a few copies of his book ‘Word of Mouth Marketing‘ to give away. All you have to do is take a short video of yourself telling me why you should get one of the copies of the book, [...]
03
Sep
HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand
I walked out of the HHgregg store disgusted. The salesman had just assured I’d never walk into that store ever again. How dumb. I’ll never shop at HHgregg again, ever. I don’t care what discounts or coupons they may have in the future. One employee, with one horrible sales tactic and personality destroyed their brand [...]
28
Aug
Word of Mouth Marketing with Andy Sernovitz
Do NOT miss this podcast. Andy Sernovitz (THE mast of word of mouth) from Gaspedal.com gives some unbelievable advice about how anyone can get started with word of mouth marketing. Buy Andy’s Book at Amazon. We talk about what WOM is and how anyone can do it, with examples of how real companies are doing [...]
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