Comments on: Creating Lifetime Customers

By: Robert P.

Robert P. — Tue, 02 Dec 2008 01:59:01 +0000

Each customer is different and creating lifetime customers is really a science.

By: justinlevy

justinlevy — Wed, 26 Nov 2008 17:38:06 +0000

I really identify with this post, both as a restaurant owner and also as a consumer. At my restaurant it is very important to create lifelong customers because word-of-mouth, both positive and negative, is the life blood of a restaurant..especially when positioned in a competitive area.

As a consumer I recently had a horrible experience as a customer at a new store. I will never do business there again even if they become a huge brand with franchises all over the country. If interested, this is the story I'm referring to: http://snurl.com/6ntuc

Sometimes just doing one nice deed or stopping to talk to them for a quick minute has such a long lasting effect which can be hard to measure. It should be a core foundation of every B2C to make lifelong customers.

By: Feedback Secrets

Feedback Secrets — Wed, 26 Nov 2008 16:27:17 +0000

I had the exact opposite experience a few months back. I had just got a second-hand car from out of state and needed to get it inspected. I went to my local mechanic who I had never used before and they told me my breaks needed to be replaced.

I found this funny since the person, I had got the car from told me when they had changed to breaks. 1,500 miles is not time for new breaks. I took the car to the dealership and they measured the break pads and printed it up on a report for me. It showed that the breaks were clearly above the state mandated minimums.

I took the report back to the first mechanic and told him I would send the documents to the state if he didn't refund my inspection fee. He gave me back my cash in a flash. Since then I go out of my way to tell people to stay away from that garage.

By: Josh

Josh — Wed, 26 Nov 2008 14:49:08 +0000

That is so true and when the big break down happens you will gladly take it to that shop. Plus, look at the word of mouth that you give to that business. I am sure you have referred others like yourself in that area to that same mechanic.

By: MLDina

MLDina — Wed, 26 Nov 2008 14:47:37 +0000

I can completely relate to that! While I'm still looking for great mechanical service (may have to drive up to your repair place), which is extremely rare, I've had excellent customer service from several other stores. It's unfortunate that we come to expect poor service for the most part. If every business treated customers the way your mechanic does, we'd all be a lot better off- from a business and relationship perspective!

By: webdesign düsseldorf

webdesign düsseldorf — Wed, 26 Nov 2008 10:17:21 +0000

das war sehr interesent und gutt.Ich danke ihnen, I m from Düsseldorf, Thank You

By: Benny Tejeda

Benny Tejeda — Wed, 26 Nov 2008 10:05:12 +0000

Great post Jim! I really understand where you coming from. I got to say your very lucky because I took my car for a fix and after the fix they gave me a call and told me to get a pen and paper to write down all my other problem my car was having. Well, I went to pick up my car and when i started driving my car I noticed that it wasn't balanced which was weird because my car was “wheel balanced and aligned” a couple month ago. I came to find out that he “the mechanic” took off the “wheel weight clips” off my rims.
:(

By: Mike Allen

Mike Allen — Wed, 26 Nov 2008 04:00:42 +0000

I like to say that with our customers we're looking for a marriage and not just a date.