By Jim Kukral
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August 28, 2007
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Creative Online Marketing, Entrepreneurs, Online Video
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Another smart video marketing idea. Remember we talked about Willitblend.com? Well here’s a little fun site and marketing campaign from Sprint.
http://waitless.org/ – They have short time saving videos that help you “turn life tedious moments into time savers”. Pretty smart.
You can learn how to quickly remove sand from your body, or how to chill sodas in 2 minutes or how to quickly peel an egg.
The point? It’s fun, it’s engaging. It’s creative thinking and marketing utilizing online video. I like it.
Thanks to B.L. for the story.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
While I like what they were going for, I believe the campaign has some flaws, as I outlined here:
I’d be curious as to your thoughts.