By Jim Kukral • March 18, 2007 • Disney Shopping, Ecommerce, Internet Strategy, Making Money Online, Online Marketing, Shopping Cart Design, Web Usability • 2212 Comments2007-03-19+03%3A34%3A23Jim+Kukral

I know, I know, it’s stupid to leave my 5-year-old with a live Internet connection on her little game pc setup in my office. But to my defense, I am always in the same room when she’s on the computer, and I usually have the wireless disconnected so she can’t surf the big bad web.

However, the other day I found myself watching in amazement as my 5-year-old was surfing through the games at Disney.com, and how the Disney website successfully integrated products directly into their web interface.

The result? My daughter ended up adding 2 items she wanted to buy into her shopping cart, then proceeded to tell me that “she was ready to buy”. She doesn’t even read yet.

Yep, my 5-year-old had her first online shopping experience, courtesy of Cinderella. And shortly after, I had $23.00 less on my credit card after ordering it for her.

Now that’s how you build an ecommerce website.

Want To Be As Good As Disney? Copy Them!

Look, the reason Disney can charge so much for a waffle at Disneyworld is because they know they can, and, because they’ve researched it. If they didn’t think they could get away with it, they wouldn’t, and that’s why they constantly test.

The point is, when looking to improve on something, always, always go look at the big players. These gigantic brands have spent millions and millions of dollars testing things like shopping carts, web navigation and everything else. So I say, go and copy them. It’s obvious they know what they’re doing.

What, you have a few million laying around to run your own shopping cart usability tests?

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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Chris Sanderson→
March 19, 2007 at 8:00 pm #

Not quite as good as Diseny, Loaded some MS Points into my account today. Later on I’ve left my little one playing on our Xbox Live account while I did some cooking… next thing I hear is “Daddy buy the full game”.

He’d managed to get the arcade section and get within a click of downloaded a shiny new game for himself.

No credit card needed, click and done! There’s a certain risk element with any online shopping when no password is needed to validate a purchase.
delta blog→
February 19, 2009 at 2:11 pm #

ha ha. its nice info wish can make fun for my child. thanks