Yesterday John Reese from Blogrush sent out a very long update letter to address a few things. You can read the entire email here in a text file, it’s too long to publish on my blog.

But I am going to publish a snippet of the email where they talk about cheaters.

And a quick word to any ‘cheats’ that might be reading this letter… it’s very possible that you may come up with something extremely creative that temporarily gets by us, but you should know something… IT’S NOT GOING TO BE WORTH YOUR TIME. And I’m not just talking about the tiny amount of traffic that you’ll receive before we shut you off.

You see, we have other plans in the works…

If you attempt to cheat or abuse our network in anyway, shape, or form, we will not hesitate to come after you. Our company is well funded and has plenty of resources. And we WILL use them to punish you to the fullest extent of the law (and civil court process). Oh, you think you can just hide behind some anonymous proxy IPs? Sorry, it’s not that easy. ANY reason you’d have to try and cheat the BlogRush network for traffic and any attempt you make to monetize that traffic will lead directly to your front door — whether it’s AdSense, any affiliate program in the world, any online pharmacy, porn site, casino… ANYTHING. We will follow the trail and it WILL eventually lead to you.

Our hard-working company provides the income for MANY families. As
the CEO of our company, I take this very seriously. I HAVE TO. People that attempt to abuse or cheat BlogRush are affecting the livelihood of all my employees and their families. And I will do everything in my power to protect them — it’s MY DUTY.

So for all you cheaters that joined BlogRush and had your fun trying to siphon off some traffic, hopefully it was fun. And I’ll go ahead and make this statement right now… IF you were one of the people that has been cheating our network I’m going to give you ONE opportunity… quit now and we’ll pretend it never happened. I think that’s more than fair.

BUT… if you continue after this point, all bets are off. We WILL eventually discover what you’re doing, where you’re trying to send traffic, and we will prosecute you. I GUARANTEE IT. Sorry, but WE HAVE NO CHOICE NOW.

Don’t get me wrong. I applaud this idea of protecting your investment and I don’t want to see any cheaters beat the system either, for anyone. Hate cheaters. What I don’t get is why publish this email with these strong words?

Two things are happening here, you choose which is correct.

1. John Reese just pissed off the cheaters who will now work triple time to mess up his system. You don’t challenge hackers.

or

2. John is building what marketers call “social proof”. That’s an argument methodology you build to create credibility in your product/service. EVERY good marketer uses this. Testimonials, hate letters. The idea is, “hey, if others are talking about it and using it and trying to take it down, it must be working!”

Or maybe it’s both. I don’t know.

I know this. I think Blogrush just added gasoline to the forest fire.

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