Comments on: Do You Sell Necessity, Or Luxury? http://www.jimkukral.com/do-you-sell-necessity-or-luxury/ Small Business Consultant Fri, 20 Nov 2009 12:45:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: DTs Flash Drive Blog http://www.jimkukral.com/do-you-sell-necessity-or-luxury/comment-page-1/#comment-12985 DTs Flash Drive Blog Wed, 03 Jun 2009 17:49:20 +0000 http://www.jimkukral.com/?p=1468#comment-12985 This is a very important thought to ponder, especially when the word "recession" is going around. The question is if people really stop buying items just because they're labeled luxuries now. And if yesterday's luxuries are today's neccessities. Btw, as a health concious eater I'm glad to see microwaves are getting the boot. Then again, I'm not selling microwaves. ;-) This is a very important thought to ponder, especially when the word "recession" is going around. The question is if people really stop buying items just because they're labeled luxuries now. And if yesterday's luxuries are today's neccessities.

Btw, as a health concious eater I'm glad to see microwaves are getting the boot. Then again, I'm not selling microwaves. ;-)

]]> By: ericamessore http://www.jimkukral.com/do-you-sell-necessity-or-luxury/comment-page-1/#comment-12831 ericamessore Wed, 29 Apr 2009 13:27:15 +0000 http://www.jimkukral.com/?p=1468#comment-12831 Need vs luxury is one of the reasons I got into marketing. As a marketer, if you make the two interchangeable you win every time. When people need items they will buy it regardless of cost, and once they have it, it becomes a luxury for them. Luxury items turn into needs& if marketed the right way to the right people- consumers will absolutely need that luxury item. Then they will do what they can to turn that want into a need and spend the money on that particular item. The logic behind this is that people dont feel bad about spending money on things they need--- when this luxury makes the transition to a need, the consumer does not feel guilty or bad about the purchase. Need vs luxury is one of the reasons I got into marketing. As a marketer, if you make the two interchangeable you win every time. When people need items they will buy it regardless of cost, and once they have it, it becomes a luxury for them. Luxury items turn into needs& if marketed the right way to the right people- consumers will absolutely need that luxury item. Then they will do what they can to turn that want into a need and spend the money on that particular item. The logic behind this is that people dont feel bad about spending money on things they need— when this luxury makes the transition to a need, the consumer does not feel guilty or bad about the purchase.

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