Internet Marketing for Business – Jim Kukral – Small Business Web Consultant
Internet Marketing for Business
The elevator pitches are starting to fly in now. Where’s yours? Upload it someplace and send me the link and I’ll feature it here.
So, this one comes from Donna Baxter, founder and web mistress of TheSoulPitt.com and co-owner of 2TechDivas.com.
Discuss this in the comments. Did you like her pitch? Dislike it? Were you able to get her “business” in 15 seconds?
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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I thought an Elevator pitch was to convince someone in a few seconds… she didn't convince me about anything.
Well Donna,
Your confidence on camera confirmed that you nailed it girlfriend! It got me to look at your homepage confirming that your message matched your video. :)
Thanks Adelaide!
I need to work on what makes me different or why you would want to use my services after I reviewed it more. But I do so much. I should have focused on one business instead of both. I guess it would depend on who I am speaking to.
If I am in front of entrepreneurs and let them know how my partner and I are great at helping the “technically challenged” learn how to use the online tools that will get them more exposure on the web. If I am in front of someone who is looking to advertise or find out what's going on in Pittsburgh in the Minority community, I tell them how The Soul Pitt is a well respected media source that receives over 450k views per month targeting the 25-54 AA individual in our area.
But I would need way more than 15 sec. I hope will Jim post an example of the perfect pitch.