Here’s another elevator pitch from Helen Hoefele at Figmentations. The sound is kinda off, so turn your speakers up a bit.
So, did Helen make you understand what her business is in 15 seconds?
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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I had to watch it 3 times to be honest – the take away message I got from it was that Helen offers a newsletter with fact finding tips. But what I'm not sure about is what facts she's looking for – analytics? traffic data? or just research for writing blog posts? That could be a bit clearer.