Elevator Pitch: FranchiseSelectionSpecialists.com

By Jim Kukral • April 21, 2008 • Elevator pitch • 10971 Comment2008-04-21+15%3A11%3A45Jim+Kukral

Joel Libava, my Cleveland buddy, and super franchise expert sent in his elevator pitch. I think best one yet? Except for the Pink Floyd ‘Shine on you crazy diamond’ track in the background, which now means I’m going to have to listen to Dark Side of the Moon this Monday morning. I think it would have been better without the music track Joel, but great job.

What do you think of Joel’s pitch? Where’s yours? Record and upload someplace and send me the link. I’ll feature it here.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.