By Jim Kukral • April 30, 2008 • 1938 Media, Attention, Daily Flip, Online Marketing, Show Business • 111012 CommentsEverything+Is+Show+Business2008-04-30+14%3A24%3A57Jim+Kukral

Look. Don’t get fooled. A LOT of what you see on the Internets is “show business”. Loren Feldman is the best example. The guy is an entertainer who’s doing a “show”. It’s to entertain you and get attention. Ratings/traffic.

Mylee Cyrus and those “racy photos”… same thing. Paula Abdul reading scripts on American Idol… same thing. It’s all about ratings and if you think that this stuff isn’t planned out, you’re fooling yourself. It’s show business. Did you know that American Idol show producers get people to make up the signs people hold up before the show and hand them out to the crowd? Politics? Show business too. I encourage you to go watch a movie called Bob Roberts, especially since this is an election year.

Anyway, I’m simply trying to point out that if you want attention, fast, and a lot of it, you need to start thinking like you’re in show business. Me? I try to entertain, but I’m not going to sell myself out and be fake just for “ratings”. It works though, just look at 1938media.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

111012Everything+Is+Show+Business2008-04-30+14%3A24%3A57Jim+Kukral Awesome Comments So Far

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mike1115→
April 30, 2008 at 12:09 pm #

This was exactly what I needed to hear right now. The day has been going nowhere after a bad phone call with a business partner this morning and I've been in a rut trying to figure out what is missing from our publishing plans. This just gave me a different way to look at things. Thanks!
Marky Zarc→
April 30, 2008 at 4:13 pm #

You're absolutely right, Jim. It's all about strategy and foresight!
lorenfeldman.blogspot.com
Jim Kukral TheBizWebCoach→
April 30, 2008 at 10:39 pm #

I'm glad that I was able to help Mike.
Shawn Collins→
April 30, 2008 at 10:42 pm #

“Marky Zarc” -

What happened to your blog? I was waiting for the post where you had the cojones to reveal yourself.
Sam Harrelson→
April 30, 2008 at 10:57 pm #

Is it gone? Darn.

At least we'll have the screen captures and videos to remember it by.
Shawn Collins→
May 1, 2008 at 8:29 am #

I'm going to give you a call, Sam. I think I just figured out who it was.

Ironically, somebody who you did a favor for when you were with ReveNews, when he asked you to edit a post to remove his company name.
Sam Harrelson→
May 1, 2008 at 9:38 am #

Wow, can't believe he was doing that on company time. Spoof blogs that border on libel are one thing if you're doing them out of your house on your own bandwidth, but that looked to be at his place of employment.
Jenna→
May 2, 2008 at 7:58 am #

You make a good point! : ]
James-DigitalKeyTo.info→
May 2, 2008 at 2:50 pm #

I take that means we don't need to worry about you going the racy photos direction? :)
ravinder→
May 13, 2008 at 5:15 am #

thank you. cool post

http://www.binarysemantics.com
Biju Mathew→
August 12, 2008 at 4:01 am #

Thank you man. very nice post…….
Pregnancy symptoms→
January 22, 2009 at 1:20 pm #

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