Internet Marketing for Business – Jim Kukral – Small Business Web Consultant
Internet Marketing for Business
If you haven’t seen the highly debated Clint Eastwood/Chrysler Superbowl ad yet, watch it below. I just wanted to point out, politics aside, that it’s a great ad with great copywriting.
“It’s halftime in America” is an amazing line. I would swear Aaron Sorkin wrote this ad.
I know Clint has denied any support of Obama in the ad, but if I was Obama I’d take the concept and run with it. Great metaphor. Great copywriting.
F$%#, that’s good marketing. Don’t you agree?
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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It was a commercial for re-electing Obama.. Half time implies a second hafl. Why did a car company do that? it's not like obama gave them a lot of money. oh wait…
Who cares if it was? Like I said, if I was Obama's team I'd steal it. Good stuff.
Even better was SNL's spoof of it!! Love the way Clint whispers!
Too bad China's getting the ball to start the second half and they're ahead by $15 trillion.
Being from Detroit gives me an inside perspective. There are so many positive things going on here, that the political message is overshadowed for me.
I agree though, Obama should run with it.