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Facebook’s Secret Rate Card Exposed!

Valleywag has the story.

facebook.jpg

Here’s the part I was interested in.

The main question, though, is how much its sponsorship business can grow without offending users. Only one sponsored story can show up at a time on a user’s homepage, which limits inventory. And with Facebook apps now vying for users’ attention, will sponsored groups still spread as quickly from user to user?

We need a word for this. You know, the time between when a startup is ad free and then that critical point when they “turn on the ads”.

What to call it? Any suggestions? It needs a buzz word.



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Comments

6 Responses to “Facebook’s Secret Rate Card Exposed!”

  1. Steven Hodson on July 30th, 2007

    AdScam :)

  2. Sam Harrelson on July 30th, 2007

    AD-olescense?

    CPMuberty

    That’s all I got.

  3. Jim Kukral on July 30th, 2007

    Let’s keep trying. I’m blank. I’ll think of something.

  4. thatedeguy on July 31st, 2007

    Adification delay?
    Monetization Maturity period?
    Ad Adoption Era?

    I should be trademarking these…

  5. Jim Kukral on July 31st, 2007

    I like those thatedaguy. Adification delay is my favorite so far.

    Would be funny to make a commercial for this like a Viagra commercial.

  6. Don The Idea Guy on August 3rd, 2007

    Premature Adification
    Delayed Adification
    A.D.D. (Ad Display Disorder)

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