By Jim Kukral
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July 30, 2007
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Facebook, Online Advertising
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Valleywag has the story.

Here’s the part I was interested in.
The main question, though, is how much its sponsorship business can grow without offending users. Only one sponsored story can show up at a time on a user’s homepage, which limits inventory. And with Facebook apps now vying for users’ attention, will sponsored groups still spread as quickly from user to user?
We need a word for this. You know, the time between when a startup is ad free and then that critical point when they “turn on the ads”.
What to call it? Any suggestions? It needs a buzz word.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
AdScam :)
AD-olescense?
CPMuberty
That’s all I got.
Let’s keep trying. I’m blank. I’ll think of something.
Adification delay?
Monetization Maturity period?
Ad Adoption Era?
I should be trademarking these…
I like those thatedaguy. Adification delay is my favorite so far.
Would be funny to make a commercial for this like a Viagra commercial.
Premature Adification
Delayed Adification
A.D.D. (Ad Display Disorder)