Forget Press Releases… The Video News Release Is Coming

May 7th, 2007 // 3:32 pm @ Jim Kukral

With the ever advancing world of online video comes the next generation of the press release. The video news release, or VNR.

With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, and video networks.

Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative. In my opinion social media has reinvented the VNR, putting the power of creation and distribution in the hands of those with a camera, PC, and a broadband connection – well, and a little marketing savvy and an understanding of the pains and needs of the people they’re trying to reach…

What the social media press release is to traditional releases, amateur video, screencasts, and demos are to traditional video news releases (VNRs).

Here’s a great example. One that I find much more interesting than a written news release. But then again, I’m a visual thinker.

Category : Online Public Relations &Press Releases &Video Marketing &Video News Release &YouTube