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Four Ways To Make HARO Better

By Jim Kukral • October 27, 2008 • Online Public Relations • 13209 CommentsFour+Ways+To+Make+HARO+Better2008-10-28+03%3A05%3A23Jim+Kukral

Let me preface this blog post by saying that I still love HARO (http://www.helpareporter.com/) and I think Peter Shankman is a smart guy. I’ve even used HARO from a pitching standpoint twice now with amazing results. It is a great idea and deserves a lot of credit.

By the way, Shankman’s book is awesome. Watch my video review of it here.

But lately, as a member who gets the email 3 times a day. I’m finding that it is harder and hard to read them. Here’s why I think.

1. 3 times a day is rough to commit to reading. I realize they’re short and everything, but think about it. 3 times a day times 30 days = 90 email a month.

2. Why must I get all the stuff? Why can’t I just get the stuff that interests me? For example, let’s say I want only the tech or blogging stuff, why can’t I just get that? Why do I have to sit through pitch requests about homeowners and tax stuff, etc…

3. Can I get a html version please? Maybe with a nice linked anchor index at the top so I could click on it and it could take me to the section I only want to read very quickly?

4. Enough requests asking for content for your blog. Everyone wants free content, and nobody wants to pay for it, I get it. But I don’t want to give you free content, and asking for free content is lame.

Just some small improvements that would make HARO much better in my opinion.

By the way, you know what the best part of HARO is? It’s the personally written ads that Peter writes at the top. A very smart way to do it. Learn from how Peter does it because it works… well.

Tags: haro

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

13209Four+Ways+To+Make+HARO+Better2008-10-28+03%3A05%3A23Jim+Kukral Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment →

Susan Payton→
October 28, 2008 at 6:22 am #

Great suggestions, Jim. I hope Peter takes you up on them. Or maybe add links to the actual post rather than me repeating the numbers I want to check out (“3, 6.4, 9 and 20. 3, 6.4, 9 and 20.”).
Jylan Wynne→
October 28, 2008 at 6:41 am #

I just subscribed to the newsletter a few weeks ago and found that I have exactly the same gripes as you. Now when I see the newsletter I tend to delete it without reading, but if it was a little easier to read I'm sure I would.
Jim Kukral TheBizWebCoach→
October 28, 2008 at 4:06 pm #

I hope so too. Good idea you have there.
Jim Kukral TheBizWebCoach→
October 28, 2008 at 4:07 pm #

Right, I agree!
franpro→
October 28, 2008 at 10:29 pm #

Jim,
Nice job on this post. Also smart marketing, because HE will notice it. Good suggestions, and I agree. I really don't care about the secret lives of reptiles. I mean I REALLY don't care.
Joel Libava
TrishaLyn→
October 28, 2008 at 10:45 pm #

I only get two per day… I wonder what I'm missing?
Teknoloji→
November 3, 2008 at 7:46 am #

I only get two per day
IT News blog→
November 20, 2008 at 7:30 am #

point 3 – PLEASE!!!!!!!!!!!!!
i hate scrolling through the queries at the bottom