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	<title>Comments on: Fun Is The Key To Marketing To The Long-Tail</title>
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	<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/</link>
	<description>Small Business Consultant</description>
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		<title>By: Marketing To The Long Tail IS Possible</title>
		<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/comment-page-1/#comment-6687</link>
		<dc:creator>Marketing To The Long Tail IS Possible</dc:creator>
		<pubDate>Wed, 28 Nov 2007 16:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/#comment-6687</guid>
		<description>[...] disagree. In fact, I think you can &#8220;make money&#8221; anywhere, if you market the right way. Particularly for this discussion, I believe that &#8220;fun&#8221; is the key to marketing to the [...]</description>
		<content:encoded><![CDATA[<p>[...] disagree. In fact, I think you can &#8220;make money&#8221; anywhere, if you market the right way. Particularly for this discussion, I believe that &#8220;fun&#8221; is the key to marketing to the [...]</p>
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		<title>By: jen_chan, writer MemberSpeed.com</title>
		<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/comment-page-1/#comment-6385</link>
		<dc:creator>jen_chan, writer MemberSpeed.com</dc:creator>
		<pubDate>Sat, 24 Nov 2007 19:46:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/#comment-6385</guid>
		<description>Fun is good. Who doesn&#039;t like fun? It makes things less of a chore and even helps people understand concepts better. I applaud you for creating something for fun. Whether people take it seriously or not is really not important. At least, they&#039;re having fun. all things seem to fall into place when we leave things to just work out on their own.</description>
		<content:encoded><![CDATA[<p>Fun is good. Who doesn&#8217;t like fun? It makes things less of a chore and even helps people understand concepts better. I applaud you for creating something for fun. Whether people take it seriously or not is really not important. At least, they&#8217;re having fun. all things seem to fall into place when we leave things to just work out on their own.</p>
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		<title>By: prankster</title>
		<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/comment-page-1/#comment-6165</link>
		<dc:creator>prankster</dc:creator>
		<pubDate>Wed, 21 Nov 2007 16:43:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/#comment-6165</guid>
		<description>good point Kevin, 

With ppp on the google attack.  Its pushing for bloggers to actually add value, then just selling off the seo link value. 

So with scratchback, its a basic model to say, hey am I worth a buck?

Jim has spoken about this model at affiliate summits in the past. Fo how bloggers were working the tip jar. To well beg... I mean ask for.... a virtual starbucks coffee or beer donation? 

Jim keep on making things on the web fun. It&#039;s how we stumbled into a business model from doing funny product, comedy reviews on the web since 96&#039;.  

But now we just branded it as a service called &quot;linkbait&quot;. So that we could stay with the latest hot web 2.0 marketing words.</description>
		<content:encoded><![CDATA[<p>good point Kevin, </p>
<p>With ppp on the google attack.  Its pushing for bloggers to actually add value, then just selling off the seo link value. </p>
<p>So with scratchback, its a basic model to say, hey am I worth a buck?</p>
<p>Jim has spoken about this model at affiliate summits in the past. Fo how bloggers were working the tip jar. To well beg&#8230; I mean ask for&#8230;. a virtual starbucks coffee or beer donation? </p>
<p>Jim keep on making things on the web fun. It&#8217;s how we stumbled into a business model from doing funny product, comedy reviews on the web since 96&#8242;.  </p>
<p>But now we just branded it as a service called &#8220;linkbait&#8221;. So that we could stay with the latest hot web 2.0 marketing words.</p>
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		<title>By: Jim Kukral</title>
		<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/comment-page-1/#comment-6129</link>
		<dc:creator>Jim Kukral</dc:creator>
		<pubDate>Wed, 21 Nov 2007 01:07:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/#comment-6129</guid>
		<description>Indeed Kevin, thanks for commenting.</description>
		<content:encoded><![CDATA[<p>Indeed Kevin, thanks for commenting.</p>
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		<title>By: Kevin Muldoon</title>
		<link>http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/comment-page-1/#comment-6127</link>
		<dc:creator>Kevin Muldoon</dc:creator>
		<pubDate>Wed, 21 Nov 2007 00:38:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimkukral.com/fun-is-the-key-to-marketing-to-the-long-tail/#comment-6127</guid>
		<description>I know that you are not trying to market it as a money making service and are looking to promote it as a tipping service etc. It&#039;s never going to the main source of income for any big blog however I do think it will be provide a little extra cash for bloggers. 

Regarding lower traffic blogs, I think that scratchback could make more money on some blogs than adsense. And with payperpost dying a death, the options for lower traffic bloggers are slowly disappearing.</description>
		<content:encoded><![CDATA[<p>I know that you are not trying to market it as a money making service and are looking to promote it as a tipping service etc. It&#8217;s never going to the main source of income for any big blog however I do think it will be provide a little extra cash for bloggers. </p>
<p>Regarding lower traffic blogs, I think that scratchback could make more money on some blogs than adsense. And with payperpost dying a death, the options for lower traffic bloggers are slowly disappearing.</p>
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