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Good To Great: Adding Features

By • November 14, 2009 • Aweber, email marketing • 1 Comment

I wrote the other day about how Aweber added a nice new form builder feature to their product. Read about that here.

It got me thinking. Aweber gets it. They know that you have to continuously improve your product if you want to stay on top, and they know that you need to then give it to your customers as a feature. I’ve seen some companies try to paste on extra fees for upgrades like the Aweber one.

Bad idea. To be successful… to keep customers… you have to be constantly adding features, not charging more. Sure, you “could” make a nice chunk of change getting people to sign on for the upgrades, but in reality, all you’re doing is alienating your existing client base by not giving it to them already.

Why cheese off your customers? It makes zero sense.

My philosophy has always been to add, add, add… then add some more. Keep piling on the features until your customer loves you so much they will never leave!

I repeat… THEY WILL NEVER LEAVE!

That’s what you want. That’s how you build customer evangelists too.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

1 Awesome Comments So Far

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  1. nintendo ds zubehör →
    December 10, 2009 at 7:14 am #

    Hi,
    Yes I agree with you we should always add new features.Even after our customers love us,we should not give up this adding.With this your customer will never think to move somewhere else.They will stick to you only.