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Google Is Going To Take Over The World

An intern said to me the other day after reading this story. Google to pay users for filling in Maps.

“That is the perfect college job!”

I stand to agree, and I think if Google wanted they could/should go to the universities to find people to do this.

But to a larger point. How smart is this idea? Very smart.

Hoping to stock its database to get up-to-date information about local businesses, Google (GOOG) is trying to turn its users into paid contractors. The company has launched a program that will pay people to take digital photos of local shops and verify their operating hours and payment options – essentially, creating a digital Yellow Pages to layer on top of Google Maps.

Under the terms of the Google Business Referral program, representatives can earn up to $10 for each business they catalog for Google – $2 for the business’s information, and $8 for getting the company to verify that the information is correct by either sending in a postcard or approving it online.

Imagine the power of this database in a few years from now. Imagine when they take this a step further and ask people to go out and film and upload short videos of each business to the database.

To quote Nuemann. “Just remember, when you control the mail, you control… information.”

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

4 Awesome Comments So Far

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  1. Rosie
    August 8, 2007 at 12:34 pm #

    Going to take over? If they haven’t already and we just don’t know it yet.

  2. John Hunter
    August 8, 2007 at 3:06 pm #

    Very cool idea – Google continues to do the right things.

  3. Peter
    August 9, 2007 at 3:20 am #

    I’m reading this from an individual perspective and finding it very helpful, too. My Linked In recommendations read like the people answered some of these questions.
    We provide major business subjects, such as Business Expenses, which provides a gateway to all related information on that subject. …

  4. cy
    August 15, 2007 at 6:57 pm #

    are you sure?

    Chinese users use Baidu.com instead of Google, and we all know that internet users from this population is booming.

    go figure.