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Great Book Marketing

By • October 23, 2009 • Book Marketing • 1 Comment

These authors get it. This Is Why Your Fat. GREAT book marketing.

Why so smart? Here’s a few reasons:

1. Combine a wonderful website full of extremely viral photos that drive attention.
2. Include links of places to buy the book on every page.
3. Use social media Twitter/Facebook to put content out there that is then easily shared.

Books do not sell themselves. As an author, you are mostly responsible for getting the word out. You can either spend millions of dollars, and all of your book signing bonus, to get noticed, or you can do some smart marketing like this. I vote this. Cheaper…better…faster. Did I mention cheaper?

This is why you're fat. - Ultimate White Trash Hot Dog A hot dog infused...
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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

1 Awesome Comments So Far

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  1. life coach→
    October 24, 2009 at 5:41 pm #

    Hey Jim, thanks for providing such nice tips for book marketing and you are right these points should be always kept in mind while doing marketing.