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How To Get & Give Interviews

I do quite a few interviews nowadays, mostly audio. I love doing it. It’s fun. I do them because it pushes my brand out to thousands of new customers, which in case you didn’t realize… helps you get more exposure which equals more sales, leads and publicity.

Here’s my latest with Jim from Personal Brilliance. Part 1 of 4 to come. (Click on the Awareness tab)

I’m kinda everywhere lately doing interviews, which means I get asked quite a bit about how I get so many interviews.

It’s easy to get interviews, and give good ones. Here’s how.

  • Make it easy to be contacted. Have a page on your site that let’s someone easily contact you.
  • Be entertaining. Nobody wants you to come on and drone away while you bore their listeners. Try to be upbeat and fun.
  • Be unexpected. I have put my Ukulele on the lap and begun to sing. Show hosts, in my experience, want someone who will bring this type of unpredictability in to liven up the show. Why? Because 90% of guests are really, really boring.
  • Keep your answers to the point, and short “enough”. If you go on for five minutes without letting the show host get a word in, you suck. Nobody wants to hear you that long. Keep your answers short enough and succint.
  • Don’t ever sell. Even if you’re allowed a minute to talk about your brand or business. Keep it short, and don’t drop your URL into the conversation 20 times. Lame.
  • Put it out to the universe. You have to tell the world you are ready to be interviewed. Announce it on Twitter, put a blog post up about it. If people see that you’re ready, they’ll invite you.
  • Know something. Obviously, you’re going to have to know something about what you’re going to talk about. Don’t ever try to do an interview on a topic you’re clueless about. It will fail and you’ll look dumb.

And of course, make sure your pitch doesn’t suck! :)

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

19 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. BarbaraNelson
    January 5, 2009 at 11:43 am #

    Write up a brief introduction for your interviewer to use. You can make sure your brand is consistent and it's just one more thing that makes you an easy interview. Likewise an extro- you can use that to have your interviewer point listeners to your blog, website, or the special report you're making available JUST FOR THEM.

  2. Jim Kukral TheBizWebCoach
    January 5, 2009 at 11:44 am #

    Good idea Barbara.

  3. Don The Idea Guy
    January 6, 2009 at 12:07 am #

    And always remember to thank the little people who help make the introductions…

  4. Hailee
    January 20, 2009 at 4:34 am #

    Thanks for the tips and tracks in being interview. I hope it seems to funny and at the same time its heard to get through one.

  5. VBP
    January 21, 2009 at 11:20 am #

    Great Advice! The ukulele is a brilliant tool.

    VBP

  6. Marie
    January 22, 2009 at 1:34 pm #

    Perfect advice! I do interviews myself, and sometimes there are little things we often forget, especially when we're busy or so caught up with work. Thanks for the reminders!

  7. sam
    January 23, 2009 at 1:17 am #

    bhgkjfsdhfgselkhglkhwelhgjskjdhsa

  8. Manglesh Sharma
    January 23, 2009 at 4:21 am #

    Really it's a very excellent tips for interview.I think after reading these tips anybody can give the interview in any industry.
    It is very helpful tips for a career growing.

  9. Andrew barrow
    January 23, 2009 at 4:23 am #

    Thanks for the great advice.
    It is very good technique,i ever seen.
    Now i feel that i m much more comfortable for giving my interview.

  10. Prabha Mohanty
    January 23, 2009 at 4:24 am #

    I think its very good tip for everyone who face an interview. “Don't ever sell” this line has completely changed my behaviour. Reading this topic I am feeling more confident.

  11. Shakti
    January 23, 2009 at 4:26 am #

    Your suggestions for interview are very excellent &
    if a person adopt these tips then he can get success immediately
    very good
    thanks for given us these golden lines

  12. Hemlata
    January 23, 2009 at 4:37 am #

    I like your advice as you said that we should be entertainer and keep our answers short.I like thsese two points and I appreciate these type of tips.

  13. scarlet
    January 23, 2009 at 5:45 am #

    great advice. I think its a good tips for interview related.

  14. Busby SEO Test
    January 26, 2009 at 12:46 am #

    Thanks Jim. Great idea to have an interviews via podcast. I have to try it

  15. Gwynn
    January 26, 2009 at 10:38 am #

    I have read several of the posts here and I think that the content is refreshing and informative. I was recently blog tagged and that left me with the task of finding 7 other bloggers that shared good content and tag them as well. Because you're blog entries are helpful and well rounded, I have decided to tag you. Congrats! You are my third and without further adieu… Tag! You're it! :-)

    Please follow the link to see the rules and what is requested of those who have been tagged. It is an honor to be tagged… and remember, this is supposed to be fun as well as allowing others to connect to blogs of worth.

  16. alexaldon
    January 29, 2009 at 10:08 pm #

    Good points covered and I realized how its important to get into. Thanks for updating the questions. I like everything at here..

  17. Yanuar
    February 4, 2009 at 11:54 am #

    From tips, i would like to add

    - Know your atmosphere, if the atmosphere isn't good then try to make an appointment in different place and different time like cafe, restaurant, etc
    - Make a good attitude and
    - Write down your question in a paper or note so that it will help you if you get stuck what next to ask

    Just My Point of view

  18. Santro
    February 13, 2009 at 4:05 am #

    Facing interviews is a different experience which is not compared with any thing. If we face more than 3 interviews then we are very confident to face any interview.

  19. tukang nggame
    May 7, 2009 at 9:09 am #

    NIce info for i interviews