How To Get Publicity With Hardly Any Money?

By Jim Kukral • July 19, 2007 • Online Experts, Online Publishing • 5971 Comment2007-07-20+03%3A31%3A04Jim+Kukral

Another amazing Marketingsherpa piece. A MUST read if you’re struggling with promoting your blog or product.

SUMMARY: If you need to promote a product or service and youâ€™re on a limited budget, then our latest Case Study is right up your alley. (Small publishing houses and budding authors take special note.)

Find out how a writer started a newsletter to publicize her series of financial planning books and then took a personalized approach to entice bloggers dedicated to the same topic to write reviews and link back to her site. Includes how to measure ROI from each of those mentions.

Here is the breakdown, more details on the article.

-> Strategy #1. Revamp homepage

-> Strategy #2. Start email newsletter

-> Step #3. Solicit reviews from financial bloggers

-> Step #4. Set up Google Alerts to track mentions/reviews

-> Step #5. Send handwritten note thanking reviewers

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.