I answer every email I get. Mostly. What I mean is, every real email I get from a real person with a real request… gets answered. It may take me a week or longer to get to it, but I get to it. Today’s video (below) is all about email overload and your brand.

Bottom line is, if you are going to put yourself out there and ask people to email you, you’re going to have to make sure you answer those emails. If you don’t, your brand is going to suffer. Be honest, you’ve emailed someone before and they never responded, then you emailed again and nothing. Deep down inside you think that person is too busy to respond to you, or doesn’t care, and that effects their brand in your head, it just does.

I worry that in several years I’m not going to be able to keep up with the current pace of emails I get that need answering. I have no idea how Gary V does it, or Mike Arrington, or Mark Cuban, well, Cuban says here how he does it, and so does Mike. I’ve talked to Gary about it before, and what he said he does is answer them when he’s flying, then hits send all when he lands, smart.

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