If Blogrush Proves Anything It’s That Bloggers Are Desperate

20 September 2007 Written By: Jim KukralComments: 736 Comments2007-09-20+19%3A22%3A43Jim+Kukral

So now we’re starting to see results back from bloggers about how/if Blogrush is “working” for them. I have to admit, I’m hearing and reading that some are very happy with the return of “traffic” they’re getting, and not just the bigger bloggers, but it’s still early. Again, as I said before, I could be wrong. I just might be on this one. Note: The idea of Blogrush didn’t bite me, it was the marketing speak that did. Anyway…

Looking deeper, the real takeaway from this whole Blogrush explosion proves one HUGE point, and that is…

Bloggers are desperate for something that works. And they’re willing to try anything, even promoting something before testing and results, if they think it will send them on their way to blogging dreams.

I don’t blame anyone for jumping on the bandwagon. Believe me, I get it. You want to be a pro blogger. You want to live the dream that so few have, of staying at home and writing your blog as a living. Or you just want to make a second income from your efforts. I DO get it.

So that’s why Blogrush blew up so fast. The promise of a “flood of traffic” was the EXACT marketing message that bloggers needed to hear. Then combine that with the critical X factor of “getting in early” to promote it to your friends so you could “earn credits from their signups”, and here we are. And as John Chow points out…

The key to doing well with BlogRush will be to use really enticing headlines and build up a lot of syndication credits. Just running the Widget should get you some referrals, but you will get much better results by blogging about it.

Marketing brilliance, and I told that to John Reese here on this blog and privately in an email.

Back to my point. Bloggers want it bad and they’re willing to try anything. That’s not a bad thing mind you, it’s simply an observation.

I’ll be releasing Scratchback.com in October (which is nothing like Blogrush), which I’m hoping will help bloggers with several problems they face. It’s obvious they are trying. Blogrush proves that.

Disclosure Policy

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Karen Zara

Yeah, when people are desperate to get something they may not be able to stop and think a bit before proceeding. I confess I myself was just about to jump on the bandwagon, not only because many top bloggers endorsed BlogRush, but also because of John Reese, who I respect a lot (perhaps a bit too much, now that I think about it). All those A-list names together made me really impressed, and I forgot the meaning of "critical thinking" for a short while. Luckily, many bloggers kept their eyes wide open, and by reading their posts and/or comments I managed to see things more realistically.

Jay Ehret

Another takeaway from BlogRush is that marketing evidently means blogging, monetizing your blog, SEO for your blog, and making a million dollars with your blog by next week. All these years I had it wrong.

As a test I installed BlogRush on one of my two blogs to compare traffic. I have not seen a "flood of traffic," however, I have seen a slight increase above the norm in traffic and subscriptions. For now, that's worth it for me.

It does strike me that BlogRush's life will be short and the service will eventually implode when it becomes populated only by desperate bloggers trying to monetize each other.