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Indirect Selling Through Creative Marketing

Another fine example of you sell a solution to a problem, or fun, instead of selling your product or service first.

Visit Tul.com. They sell pens. But look at what they did. The website does a handwriting analysis. Oh, and by the way, they sell pens once you’re done using the tool.

Willitblend.com anyone? Very smart.

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2 Awesome Comments So Far

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  1. Jon Ray
    August 9, 2007 at 3:33 pm #

    These campaigns seem to be spreading like wildflowers. Check out Dr. Gruber over at DumpYourBank.com. You can read my review of that campaign here.

    I love your blog, by the way!

    Jon Ray
    Suited Productions
    Austin, Texas

  2. Jrew
    August 13, 2007 at 2:59 pm #

    Have you read the interview with george wright, head of markting at Blendtec (willitblend)? It was in the Wall Street Journal as well as another at: http://www.jimmyco.com/display.php?codename=willitblend