Another fine example of you sell a solution to a problem, or fun, instead of selling your product or service first.
Visit Tul.com. They sell pens. But look at what they did. The website does a handwriting analysis. Oh, and by the way, they sell pens once you’re done using the tool.
Willitblend.com anyone? Very smart.










These campaigns seem to be spreading like wildflowers. Check out Dr. Gruber over at DumpYourBank.com. You can read my review of that campaign here.
I love your blog, by the way!
Jon Ray
Suited Productions
Austin, Texas
Have you read the interview with george wright, head of markting at Blendtec (willitblend)? It was in the Wall Street Journal as well as another at: http://www.jimmyco.com/display.php?codename=willitblend