Internet Marketing for Business – Jim Kukral – Small Business Web Consultant
Internet Marketing for Business
Another fine example of you sell a solution to a problem, or fun, instead of selling your product or service first.
Visit Tul.com. They sell pens. But look at what they did. The website does a handwriting analysis. Oh, and by the way, they sell pens once you’re done using the tool.
Willitblend.com anyone? Very smart.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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These campaigns seem to be spreading like wildflowers. Check out Dr. Gruber over at DumpYourBank.com. You can read my review of that campaign here.
I love your blog, by the way!
Jon Ray
Suited Productions
Austin, Texas
Have you read the interview with george wright, head of markting at Blendtec (willitblend)? It was in the Wall Street Journal as well as another at: http://www.jimmyco.com/display.php?codename=willitblend