Innovation Happens When You Solve A Problem In A Unique Way

10 December 2007 Written By: Jim KukralComments: Comments

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Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?

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  • I think your ScratchBack widget would get innovative ad award of 2007. Its more fun than most ads and certainly any other text link ads wigdets out there. I should have included it in the article as "ScratchBack - what happens when ads meet innovation" :-)

    I have some ideas (well maybe just one) so I'm going to try and develop it. When its done I'll let you get a first look at it.
  • You know this may sound really really simple but I haven't seen it before. I placed a 125x125 banner at xfep.com. What was different is that I designed the banner to be a circle instead of a square and it does stand out. I have made several circular banners for clients and they have all had good results with them.

    Sometimes simplicity is the answer to standing out. What do you think.
  • @Jason, thank. Good luck with your ideas. Looking forward to seeing them.

    @Eric, That's a neat idea. Solves the problem of banner blindness, pretty smart. Will have to try that. Also you might try making the banner look like a video player, that works too.
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