Comments on: Innovation Happens When You Solve A Problem In A Unique Way

By: Jim Kukral

Jim Kukral — Tue, 11 Dec 2007 21:24:34 +0000

@Jason, thank. Good luck with your ideas. Looking forward to seeing them.

@Eric, That’s a neat idea. Solves the problem of banner blindness, pretty smart. Will have to try that. Also you might try making the banner look like a video player, that works too.

By: Eric Dytzel

Eric Dytzel — Tue, 11 Dec 2007 21:12:55 +0000

You know this may sound really really simple but I haven’t seen it before. I placed a 125×125 banner at xfep.com. What was different is that I designed the banner to be a circle instead of a square and it does stand out. I have made several circular banners for clients and they have all had good results with them.

Sometimes simplicity is the answer to standing out. What do you think.

By: Jason

Jason — Tue, 11 Dec 2007 12:14:10 +0000

I think your ScratchBack widget would get innovative ad award of 2007. Its more fun than most ads and certainly any other text link ads wigdets out there. I should have included it in the article as “ScratchBack – what happens when ads meet innovation” :-)

I have some ideas (well maybe just one) so I’m going to try and develop it. When its done I’ll let you get a first look at it.