By Jim Kukral
•
June 4, 2008
•
Manipulate the media, Marketing Strategy
•
Quick, let’s get on Skype and chat. That’s what I said yesterday on Twitter and I was able to get Rob McNealy from StartupStoryRadio.com on a recording where we ended up having a great discussion about marketing and propaganda.
Rob runs a social media marketing company, so we discussed how that business operates and went back and forth on the definitions of deception and intent and propaganda when it comes to marketing. We also delved into the USA presidential race and the marketing used by each party/candidate.
I found it to be an insightful conversation and I think you’ll enjoy the listen, especially if you’re a marketer.
[display_podcast]
Tags: Marketing, propaganda, usa politics
When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".
Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
Thanks for the honest conversation about this timely issue. Integrity in marketing seems to have become an issue that is not so much about “all-or-nothing” but instead one of degrees and extents. To be most effective in communicating a message or good information or solving a problem, I think we need to provide full disclosure and be as objective as possible (or at least be upfront about our biases). Wouldn't that be the best way to help consumers make informed decisions which is the reason they are probably going to the internet to begin with? I think we can be entertaining without being deceptive. Since you both agree, too, that there is a lower b.s. factor in social media and internet news, maybe social media marketers should be the ones to set the standard for not mucking that up any further by engaging in disingenuous marketing practices. Agree?
Unfortunately a lot of marketers still don't believe that it's in a consumers best interest to be informed to the fullest as you suggest. Why? Because they're selling inferior or crappy products/services. It's hard to market crap in a box.
well… in general, people think that all marketers are liars…
btw..how do you record skype conversation ? Any special tools used ?
I record with a utility called Pamela.