It’s Official, Google Killed TextLinkAds As We Know It?

29 October 2007 Written By: Jim KukralComments: Comments

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It’s official. Google doesn’t want paid links that are followed. More at Techmeme.com.

I pondered last week if this was a TextLinkAds.com killer? I don’t think it will be because the guys at TLA are pretty smart and should figure out a way to rebound from this brand assassination they are getting right now.

What do you think?

Update: Joel in the comments points to this information about TLA today.

.. we have just uploaded changes to our marketplace that should significantly increase the privacy of your ad buys. We will no longer be revealing pictures or URLs to our users. We feel moving to a more private marketplace will prove more valuable to you the advertiser in the long term. This way your competitors, or other market players, will not have any access to which sites are selling text link ads. In addition to more privacy for your ad buys, we have advanced filtering that will allow you to find the ideal ad fast!

Does “closing” the open marketplace work?

Update #2: Shoemoney points out how easy it is to see who’s running TextLinkAds on their sites. Just do a Google search.

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  • Jim ... I wrote about this topic via Oaseo today (http://tinyurl.com/39bxwz). TLA is fighting back, but it may be too late.
  • Thanks Joel, I updated my post with that link.

    I don't think it's a fight they can win, even if they close up the marketplace and make it "private". Honestly, Google doesn't want their juice passed in such a a manner, end of story.
  • "Does “closing” the open marketplace work?"

    yes .. im sure TLA will keep their business, that change will keep them going
  • I think TLA needs to put forth initiatives to educate their publishers on how to avoid being flagged algorithmically. A 'best practices' guide would be great. As an advertiser I'd feel more comfortable purchasing links if I knew publishers weren't screaming "HEY, OVER HERE! TLA ADS FOR SALE."
  • It was bound to happen I suppose. No paid links will be going black market :D
  • I never liked TLA. I don’t think Feedvertising will work.
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