Remember the television show "Home Improvement"? Tim Taylor
(played by Tim Allen) had a television show named "Tool Time"
that, aside from its obvious sitcom shtick, was about showing people
cool and useful tools to use in their home improvement ventures.
As affiliates and Webmasters, we also rely
on tools to help us get the job done. Now if we only had our own
television show. I can see it now. It would be named "Affiliate
Tool Time." The main character would be a dreary-eyed, carpal-tunneled,
affiliate Webmaster who works out of his home and broadcasts live
over the Internet in his sweatpants. Wait, that's me, except for
the home part, and, uh, the TV part.
Scene From Episode One of "Affiliate
Tool Time"
Fade in to Affiliate Tool Time office to
see our host cutting his toenails. The desk is covered with papers,
CD cases, and empty yogurt containers.
Host (shocked): Is it one already? Err...
sorry. Welcome to this week's show. If I could just find that
link I saved in my favorites, I can begin.
Knocks a large stack of papers off desk.
A voice call out from the next room.
Voice: Honey, did you take the trash out
like I asked?
Host (cringing): Um, what? Yeah, I'll get
that later. I'm broadcasting now!
Goes back to searching for the link, instantly
forgetting about the trash. Child comes running into the room.
Child: Daddy, I want to play the Barney
game on the 'puter.
Host: I'm sorry, honey, you can't play
the Barney game right now. Daddy is broadcasting his Web show
to millions of people around the world.
Obvious lie. Child leaves disappointed.
Host: OK, I have found this week's tool
suggestion. I'm going to send it to the show mailing list right
now, and we'll discuss it.
Tries to create a new mail message, but
system crashes from having too many tracking windows open. Curses
at the machine.
Voice: I need you to come down here now,
the dog just had an accident.
Host (frustrated and relieved at the same
time): Well, that's the show for today. I'll email that link if
I remember. Tune in next week.
Call HBO! We've Got a Hit on Our Hands!
Of course, I know not all affiliate marketers
are like that. Many have offices outside the home and are successful
enough to warrant dressing professionally, so there's no need
to email me!
Seriously though, such a show would really
be helpful, because if you want to do the job right, you need
to rely on some of the wonderful tools available online. Here's
my list of things I couldn't do without, in no order of importance.
I'm sure I'm missing some, so let
me know. I want more!
- NameBoy
-- Helps you find domain names by combining words and showing
you what's available.
- KeywordDiscovery.com
Keyword Research Tool --
Compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.
- Wordtracker
-- Is the ultimate resource to learn what people are actually
searching for across the search engines, on average. Invaluable
tool.
- Marketleap
Link Popularity -- Runs automated link popularity reports
on your site and even against competitor's sites so you can
see how you're doing.
- Hitbox
Doctor -- Checks your site for broken links, HTML syntax,
spelling, load time, and meta tag effectiveness.
- Google
Dance Tool -- Helps you know if Google has indexed your
site and how you will show up in the rankings.
- TinyURL
-- Pieces together long links so they don't break up in email.
- CJ Whistle -- Plays a whistle sound
on your machine every time you earn a referral from Commission
Junction. I lied, it's not real, but don't we all wish it was?
It's somewhat of an Internet legend.
These are only a few of the powerful tools
I use every day. I hope you find them helpful. See you on the
next episode of "Affiliate Tool Time." I have to go
mow the lawn now. Ahhhh, sunlight and fresh air! I wonder if I
can strap my PDA
to the steering wheel? Hmm, I'll have to check if www.lawnmowerstraps.com
is available...