Web design can only go so far using
selections from Microsoft's
Design Gallery of clip art. As your site or intranet
"grows up," design expectations will mature, and let's
face it: Clip art often makes designs look amateurish. A good
photograph, on the other hand, can transform an uninspired design
into a beautiful work of art.
To create your masterpiece, you need to
find an appropriate image for your Web site or page's theme. Since
the user's eyes will likely divert to the focal area of the main
page, you want the image's "message" to mirror what the
site is trying to convey in that spot.
One way to do this is by using headlines
and copy next to the image. For example, you might have an image
of an elephant next to the headline, "Our Cars Have The
Biggest Trunks!"
Now get creative with the image. Think
about: adding some shadowing or bevel effects to make the image
stand out; resizing the image; cropping the edges into different
shapes; or adding type on top of the image. Keep in mind, however,
that you want the image to flow with your design and not the other
way around.
These five online resources offer a
fantastic selection of photos:
- Comstock
has an impressive number of premier-quality, royalty-free
imagery. (I suggest searching here first because it's the
least expensive, and the images can be used freely without
reprint restrictions and other licensing hassles.)
- Getty
Images produces, preserves, and markets the largest
collection of imagery.
- AbleStock
asks members to pay once, and then members get unlimited
access to high-quality digital photography (even 28 MB files).
- FreeStockPhotos.com
provides free photography for personal or commercial use.
(Note: There are a few restrictions.)
- Corbis
has more than 65 million images and 2.1 million of them are
online.
Remember that you only need the
low-resolution version of the photos if you're going to use them
online. Once you locate the image(s) you want, simply download
them (after you pay for them, if necessary) and use them as you
wish, per the site's legal guidelines.