Agloco has bombed. Forget about my saying I told you so, because I already did earlier today.
What I want to talk about right now is more about branding.
One of the biggest proponents of Agloco when it first came out was John Chow. I mean, the guy blasted it to his followers over and over, and according to his stats, he generated a TON of “referrals/hours/whatever” for himself.
But today, he declared it dead, with no apology to his followers who bought in to his super promotion of it. He just placed blame on the leaders of the system when he said…
AGLOCO was a good idea that was poorly executed. I guess those MBA grads should have got some street smarts to go with their book smarts.
So John Chow gets a free pass, and he should. I bet you thought I was going to argue the other way didn’t you?
Well, I’m not. John’s blog is all about “making money online”. He’s an opportunist. An internet capitalist. This is his brand. He had nothing to lose, and everything to gain, so pimping Agloco for his hopeful future bottom line meant nothing.
His readers expect him to give them these types of offers and information. Key word there: expect.
The point is. Your audience/customers expect something from you, and that is part of the brand experience they eventually have with you.
I couldn’t get away with promoting something like Agloco and having it blow up in my face because it would reflect very poorly on my brand. It’s not what I am. But John can/could/did.
Decide what your brand is and live by it, because it defines you forever.
What do you want your brand to be? Be careful. Your short-term goal may directly conflict with your long-term goal.
9 Comments...Have your say!
squamouscellskincancer.info on December 11th 2007 at 10:57 AM
Everything is marketing and more in this world consumption
Cheap Web Hosting Phil on December 11th 2007 at 03:26 PM
I think John Chow is just a big shill. Whether or not he makes the money he claims is debatable. Being completely different to ones readership will not bode well for most bloggers either.
max on December 11th 2007 at 05:09 PM
I think John Chow is doing a good job. He can’t satify everyone and AGLOCO IS DEAD. Not because of John, but whoever was running it, didn’t have new strategies to keep going.
Malignition.com on December 11th 2007 at 09:53 PM
John jumped into the whole Agloco scene very quickly. I’m still not quite sure what type of opportunities he saw in the program. I was convinced from day one that the program would go under the water in no time.
Adsense Newbie Publisher on December 17th 2007 at 03:53 AM
As being an Agloco member under John downline, I would say that he just prove that even the great minds falls. Agloco MBA’s has a poor marketing expertise.
monawea on December 17th 2007 at 01:58 PM
I always suspected that Agloco was going to bomb. I never put to much energy into pursuing it. I feel badly for all those that built websites around it :(. So much time wasted.
CDMastering on February 19th 2009 at 03:37 PM
I would say nothing since as I understand it you don't get paid in money, but in Agloco STOCK. What the heck is that anyway?Here is a copy of an email a friend of mine got from them…. ” We would like to update you on the status of AGLOCO’s operations. We continue to believe in the AGLOCO concept, but our revenue is currently not sufficient to give Members a meaningful distribution.
website validation on February 22nd 2009 at 02:13 AM
That's really a great achievement for john crow,to get the pass from Agloco. I was just waiting for my turn to come up.
jump higher on July 14th 2009 at 03:23 PM
As being an Agloco member under John downline, I would say that he just prove that even the great minds falls.