Agloco has bombed. Forget about my saying I told you so, because I already did earlier today.

What I want to talk about right now is more about branding.

One of the biggest proponents of Agloco when it first came out was John Chow. I mean, the guy blasted it to his followers over and over, and according to his stats, he generated a TON of “referrals/hours/whatever” for himself.

But today, he declared it dead, with no apology to his followers who bought in to his super promotion of it. He just placed blame on the leaders of the system when he said…

AGLOCO was a good idea that was poorly executed. I guess those MBA grads should have got some street smarts to go with their book smarts.

So John Chow gets a free pass, and he should. I bet you thought I was going to argue the other way didn’t you?

Well, I’m not. John’s blog is all about “making money online”. He’s an opportunist. An internet capitalist. This is his brand. He had nothing to lose, and everything to gain, so pimping Agloco for his hopeful future bottom line meant nothing.

His readers expect him to give them these types of offers and information. Key word there: expect.

The point is. Your audience/customers expect something from you, and that is part of the brand experience they eventually have with you.

I couldn’t get away with promoting something like Agloco and having it blow up in my face because it would reflect very poorly on my brand. It’s not what I am. But John can/could/did.

Decide what your brand is and live by it, because it defines you forever.

What do you want your brand to be? Be careful. Your short-term goal may directly conflict with your long-term goal.

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