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Listening Is The Key To Social Media ROI

By • May 20, 2009 • Social Media, social media marketing, Social Media Training, Social Networking • 6 Comments

Listening… It’s the first step really. Even if you’re only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don’t listen… how do you know what people are saying about you? You can’t. And guess what? They are talking about you…

I had the chance to interview Dan Neely, Founder and Chief Executive Officer of Networkedinsights.com. Dan’s company makes a product called Social Sense, which is a listening platform…

SocialSense improves your aim by giving you customer-driven insights. We help you answer questions about the who, what, where, when, and how so you can make better decisions. SocialSense mines the social web, uncovering and discovering insights that can be used and acted upon by marketers and advertisers.

Dan and I talked about the business of social media “listening” and about how businesses are afraid to jump into the social media scene. We also talked about how small businesses should be monitoring the social media landscape, and how to generate a return on investment from the data gathered.

If you’d like to test out Dan’s software. Contact them and drop my name.

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6 Awesome Comments So Far

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  1. whitney→
    May 21, 2009 at 6:57 pm #

    I think listening is just the first step when it comes to social media. After you listen, I think you should engage with those talking about you, and then you have the ability to make strategic business decisions based on these hubs of influence and brand loyalists.

    I also think that small businesses can definitely benefit from monitoring and engaging. They have a fantastic opportunity to create a loyal community in their home town, and those connections can have endless potential.

  2. Pocket Change→
    May 23, 2009 at 2:15 am #

    Listening is a vey useful tool in all lines of business. You really have to know what clients, leads, advertisers, etc want and do your damndest to follow through and deliver what is wanted.

    I think listening is under-rated a great deal; marketers always try to sell you what they want to sell, and not necessarily what you want to buy. Well that is my .02 cents worth anyway. :) Reminds me of the catch line of the TV program Frasier, his character always said to the callers, "I am listening".

  3. Seb Brantigan→
    May 27, 2009 at 9:15 am #

    I agree. I think businesses that listen to what the consumer wants do better, even if it means changing their business plans to suit the consumer.
    Seb

  4. Marie →
    May 29, 2009 at 5:57 pm #

    Another quick piece of advice – have a plan. What will you do if you're listening and don't like what you hear? How will you handle negativity? Who will be the "face" of your company? Going into it without some sort of a plan could turn into trouble once you start dipping your toes in social media.

  5. aBlogz→
    May 30, 2009 at 3:17 am #

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  6. DTs Flash Drive Blog→
    June 3, 2009 at 5:37 pm #

    Good point. I think just listening and checking things out can be hard at first – especially when you're the impatient kind and like to see marketing results fast. If you don't take the time however you probably wont see any results at all.