So, how much SMS marketing have you done? If you’re like me… probably none. Yet. It’s coming. The first thing us marketers need to do is understand what SMS is. It’s text messaging. Imagine a double opt-in email sender, but through text.

Here’s an interview I did with the guys at Mobilestorm about SMS. Will be interesting to see how marketers use text to get messages out in the years to come.

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