jimkukral.com | marketing ideas online

jimkukral.com | marketing ideas online
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Spewed From My Keyboard

Below is an archive of everything I've written over the last few years. 

 

Article Summary Date & Publisher
Top Blogs That’ll Never Get Made…But We’d Like To Read One of the biggest problems with the litany of blogs out there is that they aren’t interesting enough. That’s why I’ve created this list of the top blogs I’d like to read, but will probably never get made.  JimKukral.com
09/05/04
Moore-trepreneurs: Cashing In On Michael Moore With any successfully publicized and profitable idea throughout history comes a stream of profiteers looking to ride the publicity wave for their own personal gain. In this case, either for or against Mr. Moore’s personal opinions and views, “Moore-trepreneurs” realize that there’s money to be made by hopping on Mr. Moore’s back and riding him all the way to the bank. JimKukral.com
08/08/04
Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them. That’s an awful lot of Snob-Bloggers! JimKukral.com
03/03/04
U-G-L-Y, You Ain't Got NO Alibi... You may be driving 1 million hits a day to your Web site through good search engine optimization, and you may be converting a lot of those visitors into sales. However, have you considered how many conversions you're missing because of how awful your Web site looks?
06/21/02
A 'Dear John' Letter to Affiliate Merchants Merchants, you're about to lose some Affiliates unless you start improving your program.
07/19/02
Affiliate Web Site Leaking? Call the Plumber! Is your site leaking visitors who are gone before they browse or buy? Here are six tips for plugging those leaks.
08/02/02
Affiliate Domain Name Anxiety Syndrome What's in a (domain) name? Search engine rankings, brand equity, customer loyalty, and profits... for starters.
08/16/02
When's an Affiliate Program Not an Affiliate Program? It looks like an affiliate program, and it smells like an affiliate program -- but it's multilevel marketing. What's the difference? And which program is right for you? 
08/30/02
Overture Overages Fact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? 
09/13/02
Cookie Monster Merchants Affiliates, are merchants eating your cookies and not even leaving you crumbs? 
09/27/02
Parasiteware Stew A volatile potion: affiliates, merchants, networks, and adware. If you can't stand the heat, stay out of the kitchen! 
10/11/02
The 19 Days of Christmas If you are an online merchant, you had better be ready for the holiday shopping season! 
10/25/02
Commonsense Web Design for Affiliates Classic Web site usability never goes out of fashion. Here are three ways to make your site a no-brainer for users. 
11/08/02
Affiliate Tool Time TV If power tools can have their own TV show, why not affiliate tools? 
11/22/02
A Parasite ware Christmas Carol My 'A Christmas Carol' parody of the hotly discussed Spy ware issue. 
12/06/02
Resources To Find Design Inspiration For most of us, creativity doesn't come so easily. It's important for designers to find ways to stay inspired, and to call on certain reliable tactics for inspiration. You can use the following tips and tricks to spark inspiration when creativity is at a low point.
2003
Ways to Deal with Design Criticism It's not easy to deal with criticism. Here's some advice on how to handle design criticism.
2003
Cull Vital Statistics from Log Files to Analyze User Trends Log file data can help you increase sales, expand readership, and enable higher clickthroughs. Find out how to read the statistics from your log files and use that information to improve your Web site.
2003
Apply 'Thought Design' Methods to Your Web Design Thought design is the practice of identifying, separating, and displaying your site objectives in a clear and understandable way on your Web site. Here's how to apply these methods on your site.
2003
Design Call-To-Action Statements That Get Results
Call-to-action statements are designed to provide value. Find out how to design effective call-to-action statements.
2003
Master Designing HTML E-mails Part of mastering Web site design is learning to design an effective HTML-enhanced e-mail. Here's how.
2003
Is Flash More Usable Than it was in 2000? Macromedia's Flash is an amazing technology, but does it discourage usability? Find out if it's usable for your Web site.
2003
Strategies for Successful Portal Design There are various types of portals. Here's how to create a good portal design.
2003
Create User-Friendly Web Forms How do you keep users interested in completing a long Web form? Here's a sure-fire two-step process.
2003
Close the Sale with Persuasive Design Persuasive design techniques focus on "getting the lead" or "closing the sale". Here are some techniques to help you do just that.
2003
Make Sure Project Managers Accurately Convey your Ideas Creative teams must communicate design solutions to the project manager, who then passes this information to the client. Regulate this flow of information.
2003
Operate on the Less-is-More Philosophy When it comes to Web design, less can equal more. Here's a look at this minimalist philosophy.
2003
Keep Online Customers Happy with Error Handling How are you handling errors on your Web properties? Here are some guidelines to help you keep your customers happy.
2003
How to Sell your Web Design to the Boss Before you introduce your perfect Web site design, you need to have the right sales pitch. Here are some ways to make sure you "sell" your designs more effectively.
2003
Designing with Photography and Online Photo Resources
A good photograph can transform an uninspired design into a beautiful work of art. Here are some online resources of photos that can help spruce up your Web site.
2003
Learn How to Chart a Better Site Map Site mapping is important if you don't want to lose your visitors. Here are several ways to build a better, stronger, and more usable site map.
2003
Make the Right Color Choices Before you make color choices for your Web site, you should make a plan. Here's how to plan your color scheme.
2003

 

You can browse my entire column archives from my time writing for ClickZ.com, Builder.com & MarketingProfs.com by following the links below.

 


View My Archives

 


View My Archives

 


View My Archives

 

 



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